OBJECT CARPET

GROUNDED
Hospitality Carpet

GROUNDED | Custom Printed Hospitality Carpet

GROUNDED by OBJECT CARPET redefines the possibilities of hospitality carpet design, combining 41 curated patterns with advanced digital printing technology and an exceptional variety of carpet textures. Organized into eight distinct design worlds, the collection draws inspiration from natural landscapes, urban environments, and cultural influences, offering architects and interior designers a versatile foundation for creative expression.

What sets GROUNDED apart is the ability to print on eight distinctive carpet qualities, extending far beyond conventional flat, low-pile printed carpets. From luxurious silky velours to plush, high-pile shags, each surface introduces its own depth, texture, and character, transforming how patterns and colors are experienced within a space.

The curated designs can be specified as presented, customized to suit a project’s aesthetic, or used as inspiration for an entirely original creation. With GROUNDED, the possibilities extend beyond the collection itself, giving designers the freedom to create distinctive carpet solutions tailored to their hospitality projects.

Eight Printable Carpet Qualities

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CITY

Urban architecture, movement, and metropolitan energy shape the dynamic patterns of CITY. Structured grids, intersecting lines, and graphic compositions reflect the diversity of city environments, where contrasting elements create a distinctive visual rhythm. The designs capture the creative energy of urban landscapes through a contemporary architectural perspective.

CLASSIC

Timeless patterns and refined geometry define CLASSIC, where traditional motifs meet contemporary design. From checks and diamonds to Art Deco influences, familiar patterns are reinterpreted through fresh proportions and subtle detailing. The result is a sophisticated collection that balances enduring elegance with modern expression.

CULTURE

Artistic traditions and cultural influences come together in CULTURE through expressive patterns and ornamental details. Rich symbolism, layered compositions, and distinctive motifs celebrate the diversity of creative traditions. Each design explores the relationship between craftsmanship, identity, and storytelling, bringing cultural depth and individuality to contemporary interiors.

DESERT

The expansive beauty of arid landscapes finds expression in DESERT through soft gradients, flowing contours, and organic textures. Natural formations such as sand dunes, fossils, and weathered stone influence the collection’s subtle movement and intricate detailing. These atmospheric designs capture the quiet elegance and understated complexity of desert environments.

HERITAGE

Traditional artistry and decorative craftsmanship shape HERITAGE, a design world rich in ornamental detail and historical influences. Intricate paisleys, expressive flourishes, and refined geometric motifs draw from classical and Arabian design traditions. The collection celebrates the enduring appeal of decorative patternwork through a contemporary interpretation.

MOUNTAIN

Rugged geological formations and sweeping alpine landscapes define MOUNTAIN’s distinctive visual character. Fractured stone, mineral textures, and granite surfaces inspire bold structural patterns, while softer gradients evoke mist-covered peaks and distant horizons. The designs balance the dramatic strength of mountainous terrain with a sense of natural serenity.

NATURE

Organic forms and intricate natural textures take center stage in NATURE. Patterns drawn from tree bark, forest floors, foliage, and seasonal changes reveal the beauty of irregular shapes and subtle variations. The collection translates the richness and complexity of the natural world into expressive textile designs that connect interior spaces with the outdoors.

SEA

Fluid movement and the intricate beauty of marine environments influence the designs of SEA. Flowing waves, delicate shell formations, coral structures, and underwater landscapes create rhythmic patterns and layered compositions. The collection captures the contrasting energy and tranquility of the ocean through expressive forms and subtle visual depth.

GROUNDED | Frequently Asked Questions

How does carpet construction influence the appearance of a digitally printed design?

The same printed pattern can take on dramatically different characteristics depending on the carpet’s pile height, texture, and surface construction. A smooth velour can produce crisp visual definition, while silky, high-pile, or shag textures introduce depth, movement, and a softer interpretation of the design. GROUNDED offers eight printable carpet qualities, allowing architects and designers to consider both the graphic composition and the tactile character of the finished surface.

What level of customization is available within the GROUNDED hospitality carpet collection?

GROUNDED offers flexibility beyond its 41 established designs. Existing patterns can serve as the foundation for customized colorways and design adaptations, while fully bespoke concepts can be developed in collaboration with OBJECT CARPET’s Design Unit. This allows designers to coordinate custom hospitality carpet with an interior’s architectural language, material palette, and overall design concept.

How does GROUNDED differ from conventional digitally printed commercial carpet?

Traditional printed commercial carpet is commonly associated with relatively flat, low-pile constructions. GROUNDED expands the possibilities of digital printing to include distinctive textures such as silky velours, structured loops, and plush shag carpets. This versatility allows designers to explore visual effects and tactile qualities that extend beyond the typical appearance of printed hospitality flooring.

Does digitally printed carpet reveal a white backing or undyed fibers when the pile moves?

Older carpet printing technologies sometimes produced relatively shallow color penetration, allowing lighter, undyed portions of the pile to become visible when fibers shifted or were viewed from certain angles. Advances in digital printing have significantly improved dye penetration and color consistency, reducing the contrast that historically gave printed carpet a superficial appearance. GROUNDED by OBJECT CARPET demonstrates how modern printing technology can be applied to a variety of carpet constructions, including luxurious high-pile velours and textured shags, while maintaining the visual richness and depth of the design.

Can GROUNDED designs be coordinated across different areas of a hospitality project?

GROUNDED’s range of patterns and printable carpet qualities provides opportunities to establish a cohesive design language throughout a hospitality environment. Designers can explore complementary patterns, coordinated color palettes, and varying textures for guest rooms, corridors, lounges, and other spaces. Final selections should account for the performance requirements and suitability of each carpet construction.

What should architects and designers consider when specifying custom printed carpet for hospitality interiors?

Beyond the visual design, important considerations include pile construction, anticipated foot traffic, maintenance requirements, acoustics, and the relationship between pattern scale and room dimensions. For custom printed hospitality carpet, designers should also evaluate how the selected texture influences pattern clarity, color perception, and the overall appearance of the installation. Technical specifications and project requirements should guide the final material selection.

How are custom GROUNDED carpet designs developed for a project?

Custom development begins with the project’s design direction, including preferred patterns, color palettes, carpet textures, and intended applications. Designers can reference an existing GROUNDED pattern or introduce an original concept for further development. Summit International Flooring can help coordinate the design discussion with OBJECT CARPET and provide guidance on available qualities, technical requirements, and project-specific options.

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